METRIC LETTER — COPY THIS INTO YOUR SERVICE BRIEF Supply up to three monthly source exports as pasted, anonymized text tables. The current portal accepts text, not file uploads. Keep the combined brief within 40,000 characters. Summarize large exports before submitting; retain your originals for reconciliation. Do not send passwords, bank details, customer names, customer emails or transaction-level personal data. Business type and the decision you want the report to support: Prior full month (YYYY-MM): Current full month (YYYY-MM): Currency (one currency): Reporting timezone: Data exported on: Are both months complete? SOURCE 1 — COMMERCE SUMMARY Source system and report name: Net-sales definition (discounts/refunds/tax/shipping treatment): Order definition and population: Prior month net sales / orders: Current month net sales / orders: SOURCE 2 — TRAFFIC SUMMARY Source system and report name: Traffic metric (sessions, not a mixture of sessions/users/page views): Prior month sessions: Current month sessions: Known tracking, cookie-consent or filter changes: SOURCE 3 — COST SUMMARY Source system and report name: Prior / current amount by supplied cost category: Cash or accrual basis and treatment of refunds: Which expenses are omitted, unknown or estimated? Are tax, owner labor, overhead and payment fees included? Confirm matching dates, currency, definitions and business coverage across the sources. Label missing values UNKNOWN, not zero. Label any restatement or correction. If a definition changed, provide the comparable series or ask us to flag the comparison as unavailable. Preferred tone: Who will read the report? Approved next step or call to action: